In early 2026, a close friend of mine stepped into the role of Marketing Director at Intense Cycles. As the brand began building out campaigns, gathering fresh photo and video assets, and developing new assets for the season, one thing became immediately clear, they needed a stronger graphic language to support the momentum and direction the brand was heading.

As one of the defining pioneers of modern mountain biking, Intense carries decades of race heritage, progression, and unmistakable visual identity. The opportunity to dig through that history and study the brand’s evolution was incredibly rewarding. With the brand entering a new chapter, the goal of this project was to help re-energize the visual language surrounding Intense while staying deeply rooted in its legacy. The resulting 2026 graphic pack pulls from the brand’s race heritage, early Y2K mountain bike culture, and Southern California action sports influence to create a system that feels both familiar and forward-looking.